Lets pick where we left off in our last online MLM post about how to make it rain leads. Make sure to read that online MLM post first then come back to this one.
Online MLM Lead Generation Tip – Your Strength is in the Numbers
Another great tactic for grabbing someone’s attention and pulling them into an offer is by the numbers.
Impressive figures related to downloads, subscribers, and purchases will socially validate the decision to opt-in. And we know that people seek social validation now more than ever.
We put our purchasing decisions out to social media for our friends to recommend and approve. Without even realizing it, we copy each other.
If someone is doing something or has something cool or that we perceive to have high value, we want in. Just be sure that your figures are accurate and believable.
Online MLM Lead Generation Tactic – Be a Newjacker
What is ‘newsjacking’?
Essentially, it’s when you inject your own ideas or angles, into breaking news, in real-time, in order to capitalize or otherwise benefit from the popularity around the topic.
When something is buzz-worthy, people are highly interested and engaged in your content or offer. Whenever possible, link your offer to a new or trending topic.
Be the first to create a “how to” manual or “hot tips” for a new social media tool or enhancement. Being first to market has huge advantages, so watch the news and trends diligently and be quick to act!
Online MLM Lead Generation Tip – Use Magnetic Headlines
I first learned about the power of magnetic headlines back in 2005. My marketing mentor Dan Kennedy is the master at magnetic headlines.
He always said that headlines are the first, and potentially the only, thing your audience will read.
You only get one chance to make a first impression. Writing magnetic headlines is a honed skill. On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.
The art of headline writing deserves further study. If you are a learner like I am then here’s a must read on headlines for your library. David Garfinkel is another mentor of mine and he’s a master of headlines.
Just look at the headline he came up with for the book I’m recommending you read. Does it cause you to want to read it?
Here are a few quick tips on killer headlines for your online MLM marketing efforts:
- Be simple and direct.
- State the big benefit.
- Announce big news.
- Leverage the ‘how-to’ curiosity.
- Pose a suggestive question.
- Be bold.
- Offer relevant information.
- Use an authentic testimonial.
- Quantify with numbers.
Online MLM Lead Generation Tip – Avoid Hype Lingo
There are certain words in our language that have been so over-used and abused by marketers that they have all but lost their meaning. These words and phrases will just turn your audience off, as they have lost all credibility in the marketplace.
Here is the list of offenders:
- Next generation
- Flexible
- Robust
- Scalable
- Easy to use
- Cutting edge
- Ground breaking
- Best of breed
- Mission critical
Online MLM Lead Generation Tip – Offer Format Selection
Some offer formats have proven, time and again, to create more engagement and conversion with your audience.
If you’re going to spend the time creating high-value content for your online MLM offers, make sure you put it into the format that will give you the biggest bang for your buck.
Here is the list of offer formats, in order of performance, which will generate the highest number of leads.
- Ebooks or guides
- Templates or presentations
- Research and reports
- Whitepapers
- Kits (multiple offers packaged together)
- Live webinars
- On-demand videos
- Blog (offer in the navigation or side bar)
- Blog post (CTA in the post)
So, are you ready to make it rain?
Apply these techniques and watch the skies open and start raining leads on your online MLM, internet marketing or affiliate marketing business.
Stay plugged in for the next blog in this series, CTAs (Call To Actions) that work.
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